content – Speedflow Bulgaria https://speedflow.bg Уеб услуги и Дигитални решения за бизнеса от Speedflow Bulgaria Wed, 29 May 2019 15:31:40 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.3 How to write a good title? https://speedflow.bg/en/how-to-write-good-title/ https://speedflow.bg/en/how-to-write-good-title/#respond Fri, 22 Jun 2018 15:41:37 +0000 https://speedflow.bg/?p=12521

The perfectly written title has hidden superpowers – more views, more shares, growing brand awareness, more clients, more profit. And yes, it does not matter if we speak about blog article headlines, e-book titles, video names, email subject lines or anything else; you still need to spend enough time and make it as catchy as possible. Because everybody wants to grab end-users’ attention, just like you do.

There are lots of tips and tricks online on how to write a good title. However, we have collected for you a few ideas which will hopefully inspire you next time when you wonder how to entitle your text.

 

Go with numbers

Using numbers leads to more clicks. Why? Because numbers give readers a more concrete, structured and easy to digest text.

  • 20 ideas for faster…
  • 13 less known facts about…
  • 5 features that…
  • 8 reasons why…
  • 11 foods, which…
  • 3 steps to…

Numbers and figures naturally attract attention. The eye notices and understands them more quickly than it does words. Moreover, users generally just scan headlines (especially on the internet) and do not read all of its words completely. So, including numbers in your title will ease them even more.

Random and odd numbers like 17, 19, 37, 9, 14 are even more attractive to the readers because they are less used in general compared to numbers like 5, 10, 20, etc.

Examples: 40 ways to avoid spam filters / 20 Less Known factors for Better Google Ranking

 

The shorter, the better

When people seek information, they need an answer to a question, a solution to a problem, an advice on something that is important to them. Try to integrate and match the theme of your text to the emotions you are going to evoke in the reader. Here are few adjectives which may be associated with both emotions and expectations of the end-user:

  • Easy
  • Quick
  • Useful
  • Important
  • Effective
  • Guaranteed
  • Successful
  • Valuable

On which title would you rather click: “Ways to get to the Moon” or “Quick ways to get to the moon”?

Examples: The Successful Landing Page Guide / 8 key elements for a successful online store

 

State your expertise on the subject matter

Readers do not simply want some empty talk or randomly assembled information. What lies at the very bottom of their questions and yearnings are actually mere facts and universal truths. Although sometimes it may be hard to confess, we as human are looking for order, clarity, and predictability of our actions and the consequences of these actions. That is why quite commonly we search for information that can provide us such insights:

  • Tricks
  • Secrets
  • Tips
  • Advice
  • Reasons
  • Facts
  • Results
  • Principles
  • Elements
  • Tendencies
  • Statistics
  • Advantages
  • Benefits
  • Steps

Include one of these words in your headline and you’ll notice an increase in article views.

Examples: 4 Inbound marketing trends in 2018 / 22 steps to comfort an angry customer online

 

Ask a question or answer a question

The power of How, Why, Who, When, Where, What should not be underestimated. If your article answers a concrete question, which a person is asking themselves, you have a ready-to-use title. Rhetorical questions, however, should be avoided.

  • Why do I need…?
  • How to achieve more…?
  • Where to find..?
  • Which are the most important…?
  • When to publish…?

Examples: What is a Chatbot and how will it benefit my business? / How to launch your first online shop

 

How about you? What other tips and tricks have you used when trying to come up with an interesting title?

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]]> https://speedflow.bg/en/how-to-write-good-title/feed/ 0 The Successful Landing Page Guide https://speedflow.bg/en/successful-landing-page-guide/ https://speedflow.bg/en/successful-landing-page-guide/#respond Thu, 21 Jun 2018 14:43:18 +0000 https://speedflow.bg/?p=12534

The main purpose of a “landing page”, also known as “click-through page” (the page that a visitor lands on after clicking an ad with a link to a website) is to boost your digital marketing campaign and make it even more effective. It can help you turn potential clients into real ones increasing the number of successful conversions. This is the page on which a user will end up after clicking on your ad/banner/message somewhere online urged by the desire to learn more about your offer, product, service, etc.

 

Every landing page is unique in itself!

 

Therefore it will be very difficult to find a universal guide that can be applied when creating any type of landing page. In today’s article, we present to you the main and most important elements which can guide your way when creating the perfect and successful landing page for your next advertising campaign. But before choosing which ones will best fit your initial purpose, you need to answer the following questions:

  • What do I need the user to do?
  • Why does the user have to do it?

 

So, here are the fundamental elements which we recommend that you try to incorporate in your next landing page to make it more effective and successful. Choose the ones that will best fit your goal:

  1. A headline, which should be short, precise and straight to the point about what you are offering. It will be even better if it matches the anchor text (the text that links to the “click-through page”). Do pay special attention to your word choice. Words should trigger a genuine interest in what you are offering. If you are not quite sure how to do it, read our blog article “How to write a good title”.

  2. A subheadline that complements the main headline and gives more details about what the user will get in return for completing a particular action. Be persuasive!

  3. Any additional explanations or descriptions should be included in case the main headline and subheadline do not provide all the essential information a user might need. For example the date and time of your webinar.

  4. Advantages and benefits of your offer as well as what differentiates you from your competitors.

  5. What will the user gain after doing what you want them to do?

  6. What will the user lose, if he/she does not complete a particular action?

  7. Logical flow of all texts in the “after-ad-click page”. Your persuasive thoughts should be expressed in a logical succession. Every bit of information should be a perfect addition to the previous one.

  8. Images should be both attractive and informative. If your landing page promotes an e-book, a prize in a competition, a webinar or anything else, include a visual of it.

  9. SEO optimization of the landing page images and texts (meta titles and descriptions, alt text, keywords, URL, etc.) so that search engines can index it and rank it better in SERP.

  10. URL address that includes keywords describing perfectly the page content and is as similar to the main headline as possible.

  11. Design that provides a unique user experience. If possible all important information should be presented on a single screen, so that the user does not have to scroll and do any unnecessary actions. However, if that is not possible, try to put the most important information first.

  12. Responsive design that adapts perfectly to any type of device screen. Let’s not forget that mobile search has surpassed traditional desktop search. Your landing page design should follow this tendency.

  13. Eliminate help menus, extra navigation, top, and sidebars (if possible). Research has shown that including these in your landings negatively affect their conversion rate.

  14. Do not use your home page as a landing page. Why? Because in general home pages are filled with lots of information that would rather confuse the user than give him/her any concrete direction of actions. They might not be quite sure what is expected of them. Where to click and what the end result would be. Having a completely new landing page developed for a specific purpose would be way more successful in turning a potential client into a real one.

  15. Positive feedback, client testimonials, user ratings, expert recommendations.

  16. A Contact form, which can be short or long depending on your campaign requirements and the information you want to learn about your prospects. We advise you to personalize all generic buttons. Instead of using a “SUBMIT” button go for “I want this brochure” button. Do not forget to change the settings so that anyone who has already filled the contact form is not able to do it again.

  17. Guarantees and certificates are a powerful tool for boosting the authority of the page, your products and brand as a whole.

  18. CTA (call-to-action) is a definite must. Use phrases like “Download now”, “Buy now”, “Check it”, “Try it”, “Optimize your business”, “Win for free”, etc. It is not a surprise that these are among the most widely used CTA. They influence people’s decisions. Of course, the right CTA for your campaign should be chosen elegantly and with style.

  19. Sharing options can be included to make the click-through page even more popular. This would help with increasing its traffic, views and consequently conversions.

  20. Put a logo to boost brand recognition.

 

Fig. 1 Landing page example

Landing page example by Speedflow Bulgaria*As we have already mentioned, every landing page is unique and it is not necessary to include all of the elements presented in this article. Elements not used in this example template: 5 and 19.

 

Is there anything more you would like to add to this successful landing page guide?

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]]> https://speedflow.bg/en/successful-landing-page-guide/feed/ 0 Does your website make a good first impression? https://speedflow.bg/en/website-good-first-impression/ https://speedflow.bg/en/website-good-first-impression/#respond Tue, 20 Feb 2018 13:55:38 +0000 https://speedflow.bg/?p=11965

We can optimize and improve our website in a number of ways. We can use A/B testing, install different plugins, tools and add-ons, Google Analytics, JS galleries, quick buttons to social networks, and a million other things … Our desire to be up-to-date and have everything on our website may turn into an actual limitation. We forget the most important thing – the first impression it has on visitors. Oh, the first impression is crucial. Even small details may send them off to the competition. So, how can your page make a great first impression?

The eyes look, the mouse acts!

The eyes look the mouse acts - website is better lookingPeople can not do anything with your website except look through it and click with the mouse (we are not including those movie hackers who do not use any computer mouses). That’s the way they will experience your brand online. The eye simply scans the page and locates information within seconds. Does your website follow eye logic? Does it make it easy for users to find what they are looking for at first glance?

Overcrowded home pages, packed with a lot of information, do just the opposite. A user assesses a website in only a second. If you want to make sure that your website is attractive enough, we advise you to read our articles: “Good content – an essential element for website success” and “The psychology of colors in Web design”.

What do you have to offer?

Step right up, what do you have to offer

This moment is critical. Even if your website guides the user smoothly and easily through the pages and all the information is arranged intuitively, if you do not state what you are offering loud and clear, you risk losing the client instantly. Don’t forget that your offer should be the right one for your visitor. It should satisfy his necessity for the specific product or services and solve his problem.

And now what?

And now what - where to mazeAll right. Let’s say you’ve covered the first two main requirements – users can easily navigate through the website and know exactly what you have to offer. Now you need to show them how to get it. Maybe it’s just information; maybe they have to buy something. Make it simple for them. Wandering around your menu and trying to figure it out by themselves is a big No. Don’t annoy your customers before they have even become real ones. Let them get what they what as quickly as possible. At the end of the day, you want the same. Time is equally valuable to both sides.

No room for mistakesNo room for mistakes by Speedflow Bulgaria

You may be thinking things like: “If someone has found us online, then he/she must be really intrigued by what we have to offer. So, they will take their time to find what they need. They will also grasp our complex industry terminology and read all the information we’ve provided.” Wrong! It is a possible scenario, but not at first sight. Needless to say, a single look leaves a powerful first impression and determines users’ subsequent actions. There is no room for mistakes or excuses. They work against you.

If you’re not sure how to do all of this, contact Speedflow team at info@speedflow.bg. We know how.

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]]> https://speedflow.bg/en/website-good-first-impression/feed/ 0 3 major updates to Facebook News Feed in 2018 https://speedflow.bg/en/new-updates-facebook-news-feed-2018/ https://speedflow.bg/en/new-updates-facebook-news-feed-2018/#respond Thu, 01 Feb 2018 11:24:01 +0000 https://speedflow.bg/?p=11876

Last month Facebook announced that they are making three major updates in the way the whole social media network works. The changes will completely revamp the algorithm which is responsible for the order in which posts appear in individual News Feeds.

As it’s already clear from our blog article “Facebook News Feed – changes and their impact on business” the platform is constantly being updated and changed. Here’s what Facebook founder Mark Zuckerberg shares on his wall:

“We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to help you have more meaningful social interactions.“

So about the last three updates and they are:

 

1. More posts from friends and family

Facebook and users

With the new Facebook version, people will see more photos and posts from their friends and family. The same goes to publications that encourage better communication between users in the form of comments, conversations, likes, shares. As a result, there will be fewer public posts from companies, brands, media, celebrities.

Posts that encourage engagement in communication will see a boost in the News Feed. These are for example live videos, group posts, business and media pages that share local events and news important to readers. Have you noticed that the changes are already taking effect and that your News Feeds is dominated by such posts? If not, try. You will definitely see the difference.

 

Facebook and business

Since space in the News Feed is limited, the new update will undoubtedly have an effect on public and corporate pages. A decline in their traffic is expected. Of course, the magnitude of the changes will vary from page to page depending on the content they publish and how people react to it. Pages that generally cause less interest, have no comments, shares, etc. will notice the biggest decline in reach on Facebook. On the other hand, pages that create prerequisites for dialogue and interaction between friends will not see a significant change.

!Nota Bene: Of course, your content will not disappear completely from the Facebook News Feed section. Facebook now offers to See First, an option where users can set their preferences and thus not miss posts from their favorite pages. The change is not supposed to eliminate public posts, but simply to display more publications from friends and family. The update does not apply to paid Facebook promo!

 

2. More posts from trusted sources

Shortly after Facebook prioritized posts from friends and family, from the management announced their next step towards bringing communities closer together – optimizing the quality of public posts. This change is aimed to reduce the amount of misleading and fake news. News that users rank as credible and from trusted sources will appear higher in Facebook News Feed. Thus the Facebook team wants to make sure public posts are of good quality and are useful to the global community.

However, it will take awhile for these changes to take place. A considerable number of surveys needs to be conducted. The process has been initiated in the United States and by the end of the year, it is expected that credibility will become one of the signals for post ranking in Facebook News Feed.

3. More regional and local news

There will be more local and regional news in the News Feed according to the latest Facebook update from 29th of January. Your location, the pages you like and the posts from local publishers will determine what you will see first in your Individual News Feed. It is easy to predict that this will have a positive impact on public pages that share local news and are targeted specifically to local communities.

But how does it work?

Is this domain local?

Facebook says: “To determine if a domain is local to you, we look at where its readers on Facebook come from. If you live in the same area as the majority of those people, it is considered local to you.”

 

Is this domain a news source?

And: “We use a variety of signals to identify news sources on Facebook. These could include hard news, sports updates, a neighborhood blog, or other local sources.”

 

However, the change will initially start in the US and will gradually spread to other parts of the world.

 

Don’t forget to follow our blog and be one of the first to find out what other Facebook updates are coming! For now, only time will show.

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]]> https://speedflow.bg/en/new-updates-facebook-news-feed-2018/feed/ 0 Digital4Plovdiv for the Online Marketing and E-commerce Practices https://speedflow.bg/en/digital4plovdiv-event-for-online-marketing-sales/ https://speedflow.bg/en/digital4plovdiv-event-for-online-marketing-sales/#respond Mon, 04 Dec 2017 11:18:24 +0000 https://speedflow.bg/?p=11637

Yesterday Plovdiv was the meeting point for hundreds of IT professionals, enthusiasts and entrepreneurs, the reason being Digital4Plovdiv 2017. This year the conference was dedicated specifically to online marketing and e-commerce. It took place on 30 November at the St. Petersburg Hotel, Plovdiv. Ivan Totev, the mayor of Plovdiv, gave a welcoming speech and started the discussions.

Digital4Plovdiv 2017: Online Marketing and E-commerce visited by Speedflow Bulgaria

Our team was pleased to be a part of the conference and learn in more detail about the hottest topics and the latest practices in digital marketing and online shop optimization. More than 30 specialists presented the most effective tips and tricks for the successful development of e-commerce businesses and increase in sales.

The conference program was held in three different halls. There were lectures, presentations, workshops and case studies. Everyone found something new and interesting to learn and apply to their work or business, including our team. Among the most discussed topics were Behavioral economics, SEO audit, SaaS, ERP systems, Internet security, video marketing, remarketing and many more.

All lecturers were prominent experts in their field with extensive work experience. It was a real pleasure for us to be part of over 300 participants at the event. More information about Digital4Plovdiv 2017 can be found on the website.

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]]> https://speedflow.bg/en/digital4plovdiv-event-for-online-marketing-sales/feed/ 0 Facebook News Feed – changes and their impact on business https://speedflow.bg/en/facebook-news-feed-affect-business/ https://speedflow.bg/en/facebook-news-feed-affect-business/#respond Wed, 09 Aug 2017 15:50:59 +0000 https://speedflow.bg/?p=11048

In June 2017, Facebook announced that more than 2.01 billion people are actively using the platform every month. And the average stay of 20 minutes per visit! The impact of this social network is inevitable for both end users and businesses.  Considering the fact that most people visit it more than once a day.

What do people see in their individual News Feeds? Once they have opened Facebook the news are determined by a complex algorithm that is constantly evolving and improving. Why? Because Facebook wants to create a community, where the information you receive is specifically tailored to your preferences and interests. You have noticed that, right?

Let’s look at the changes Facebook made recently and what their effect on business is.

 

Fewer links to low-quality websites

 

One of the main goals is to reduce the negative experiences of users that have clicked on links leading them to poor quality web pages. Pages with non-informative content, and compulsive or shocking ads. After carefully researching and analyzing thousands of links, Facebook created a special AI (Artificial Intelligence). The algorithm that checks every single link. Those of them shared on the platform and will be ranked according to their content quality. In this way, links with bad ranking will appear lower in the News Feed. While those of good quality will be shown up in the News Feed. The result: users will see less misleading and more informative posts.

 

Effect on business:

These changes will take effect gradually. It is expected that in the upcoming months, posts leading to good quality websites will notice some increase in traffic. While those that do not – a slight decline in traffic. Of course, this will vary from user to user. And corporate pages will still be able to freely share stories and posts of interest to their followers. Therefore, you should carefully review your online shop and website content. Providing excellent online user experience will help Facebook rank your shared website links higher.

 

More informative links

 

According to one Facebook survey, there is a group of users who share a large number of links daily thus spamming other users’ News Feeds. To reduce the impact of spammers and the spreading of problematic links such as clickbait, misleading headlines, and sensations, the Facebook team constantly strives to decrease the visibility of those links. However, post ranking is not determined solely by this fact. So initially this new change will only affect links (link to an article, for example), and NOT domains, pages, videos, photos, check-ins, statuses.

 

Effect on business:

Most Facebook users will not notice any major changes in their News Feed. But this is not of no importance to the business. Тhose who reach a larger audience by sharing spammers’ links may see a small decline in the number of people reached by these specific posts (posts shared by spammers). In other words: Be careful what you share on your corporate Facebook wall. If you share a link posted by a spammer on your professional profile, this particular link will reach fewer people. And this leads to losses of potential customers. You don’t want that happen, right?

 

Prioritizing links to faster loading pages

 

About 40% of website visitors will abandon the page if it hasn’t loaded in three seconds. To reduce the user waiting time and improve their satisfaction, Facebook is taking actions. Prioritizing those links in the News Feed witch loads more quickly compared to slower ones. You too would rather spend your time reading something interesting than waiting for it to load, right?

Whether a link loads faster or not depends on both: website loading speed and users’ Internet connection. These two are also taken into consideration when Facebook places a link higher or lower in the News Feed.

 

Effect on business:

This adjustment will not cause any dramatic changes in your News Feed. But websites that load more slowly can see a drop in referral traffic. Therefore, it is important to improve your website loading speed as well as its mobile version. This is not important only for link rankings on Facebook but also in Google. Most of all it is fundamental for your customers’ satisfaction with your user-friendly design.

You wouldn’t like to miss sales in your online store because your website is loading slowly, right?

If you need more detailed information about how to launch your next Facebook marketing campaign, check out our 8 essential elements of a Facebook campaign.

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]]> https://speedflow.bg/en/facebook-news-feed-affect-business/feed/ 0 22 steps to comfort an angry customer online https://speedflow.bg/en/22-steps-comfort-angry-customer-online/ https://speedflow.bg/en/22-steps-comfort-angry-customer-online/#respond Tue, 27 Jun 2017 13:09:10 +0000 https://speedflow.bg/?p=10808

A satisfied customer – a prosperous business. Keep this motto in your head because it will pave the successful way for your business endeavors. There is a whole separate science dedicated to pleasing customers and satisfying their needs. Quite often, they are not only looking for the perfect product or service but are deeply impressed by the way in which the latter is being offered and communicated. Special attitude and attention is what strikes the users’ ego and plays a decisive role in their eventual return to the store, be it online or a brick-and-mortar shop.

Online communication is essential because it is the only way through which readers are able to “give a face” to the anonymous business person sitting on the other side of the computer screen. It creates trust between vendors and consumers! So far so good, but how can you keep your head cool when conflict arises and emotions run high? How to comfort an angry customer online and make them fascinated and impressed with your customer service despite the unpleasant circumstances?
Here is a list of 22 simple, yet very effective steps, for not only creating a positive online image but also achieving a high level of client satisfaction:

 

 

    1. Comfort an Angry Customer guide

      1. First off, begin with defining explicit and specific Terms and Conditions on your site, online store, fan page, and so on. They are the first source of information in resolving a conflict between two parties.
      2. Keep your eyes open. Keep the fire under control before it has even started. If you notice anything, ask the client: “Is everything OK? Is there anything that bothers you? “
      3. Not only listen but HEAR what the other person is saying. This will help you find the exact reasons that ignited the conflict.
      4. Do your own research. Look into all circumstances that might have caused the unpleasant situation. Are there any third parties involved? Is your system working properly?
      5. Keep calm, anything can be resolved. Conflict is a natural way of communication. Animals have it too.
      6. Think positive. There is always light in the end f the tunnel. You have our word.
      7. Be active and do not be afraid to communicate with your customers, no matter the circumstances. Running away from your problems is not going to solve them.
      8. Reply to any inquiries as soon as possible. No one likes to wait, especially when feeling angry and disappointed.
      9. You need to make people like you! Remind yourself of this rule in times of trouble. Regularly!
      10. Be impeccable in your spelling and punctuation. Commas save lives: “Let’s eat, Grandma” vs. “Let’s eat Grandma”.
      11. Do not state you are right and the client is wrong. Even if that’s the case. Do you remember the sentence we started with? A satisfied customer – a prosperous business!
      12. Use your clients’ names and nicknames when you have established a non-formal tone. Small details turn tables around.
      13. Avoid jargon language and sarcasm.
      14. Do not flare up and act instinctively. This is your business. Always use a professional tone of voice. I mean it – ALWAYS.
      15. Do not attack the client, attack the problem.
      16. Do apologize for the unpleasant situation your client is in. Do not underestimate the power of the three words “I am sorry”.
      17. Put yourself in your client’s shoes. The coin is two-sided, right?
      18. The resolution to a problem should benefit both parties. Sometimes customer expectations are quite unrealistic. Do not settle down for everything your client wants. Appreciate your hard work.
      19. Always assess the conflict on a scale of 1-10. This will help you determine the time and energy you need to spend resolving it.
      20. Think outside the box. Every situation is different. Sometimes a box of candy sent to an address can do the trick.
      21. Provide several problem resolutions to the client. He/she will be more pleased if there is more than one option to choose from
      22. If an agreement is reached, freely express your joy from this mutual victory.

Do you use any of these tips and tricks in your online communication to comfort an angry customer? Is there something important we have missed out? Please, share your comments and suggestions in the comment section below.

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]]> https://speedflow.bg/en/22-steps-comfort-angry-customer-online/feed/ 0 Good content – an essential element for website success https://speedflow.bg/en/good-content-essential-element-website-success/ https://speedflow.bg/en/good-content-essential-element-website-success/#respond Tue, 13 Jun 2017 15:22:18 +0000 https://speedflow.bg/?p=10763

Just stop for a second and look around. What do you see? Your office space maybe? Are you traveling on the bus or simply lying on the couch at home? Whatever the case, you are constantly being surrounded by content and the information overload urges you to make one choice after another. Online content acts the same. Where you click next depends on your personal decision and the information you are exposed to.

 

Online content creates relations; it is a conversation that takes different paths:

 

  • It can start spontaneously
  • It can also end spontaneously
  • It may not even start
  • It can benefit both sides – you and your users

 

As a business owner, which one of these scenarios do you prefer? I think we both know the answer…

 

Good content? You already have that!

But how? Whether you want to create your corporate website, start a personal blog, or develop an online store, you have already accumulated some good content in the form of experiences, ideas, knowledge, goals, work papers, brochures, and other materials without even knowing it. Take all the information you are passionate about and share it online. You are the one that best knows your products and services. Use that to your advantage. If you have an excellent product, good content practically writes itself.

 

The face of your business

Your website is your business card no matter if it’s a company website, online shop or just a blog. So, be very careful with the selection of words, images, and articles. They must represent your values and interests, be directly related to the offered products and services. Keep in mind that people visit your website for a reason. Whatever the case, they should leave your page feeling informed and satisfied, and, most importantly – have the desire to come back. If you’re not exactly sure how to do all that you can always count on the Speedflow Team for helpful advice.

 

The fateful choice

You basically have two options:

 

  1. Quality content for profit and traffic
  2. Filler content for loss and unpopularity

 

Do not do anything just because everyone else is doing it. The Internet is an infinite virtual universe filled with temptations that are just one click away. Do not forget – online competition is fierce and is everywhere!  So, your web content must be flawless. Not only will it be accessible to absolutely everyone, but more importantly – they will know who the author is. And it’s you! Your reputation is at stake! Stand out from the crowd for your originality, dedication and hard work. That’s a rule of life, isn’t it?

 

Web content checklist

Text – Words are a powerful and vital tool for creating web content. You have lots of options here depending on the nature and needs of your business.  These are but not limited to product descriptions, web page titles, tags, ads, blog articles, news, brochures, online magazines, guides, how-to and more.

 

Images – When talking about web content, we do not imply text only. As the renowned American editor Arthur Brisbane once said, “Use a picture. It’s worth a thousand words.” Images are an extremely effective way of expressing both qualitative and quantitative information – graphics, charts, photos, etc. Numerous studies have shown that in some situations people react better to images than to text. Images are perceived better and faster and are much more easily stored in our long-term memory.

 

Video – This is a very powerful but often underestimated web instrument. It’s true that not all websites and businesses can make use of it in the best possible way. But still, you can consider trying out some of these ideas – a virtual tour, a promo, slideshow, interview, product reviews, product testing, and more. It’s much easier to show how something works in a short video than to write a five-page manual about it.

 

Design – Web design is the tool that combines all the elements of your web content and presents them in a visually appealing and comprehensive form. It is the framework for all your hard work that will help you distinguish yourself and your products from the competition in an original and individual way. Web design is the first thing that catches your visitor’s attention, so make sure it is captivating enough. You can also take a look at our article about the latest design trends in 2017 for more clarity and new ideas.

 

Well, after reading all of this, do you think your website has all the elements of good content? If the answer is YES, your work does not end here. Regularly update your content (actually this is a positive SEO signal for the search engines and a factor for better ranking), maintain a never-ending dialogue with your visitors, and they will reward your time and effort with trust in your products and services.

 

If you need help or consultation regarding your project, contact us or send us an e-mail at info@speedflow.bg

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]]> https://speedflow.bg/en/good-content-essential-element-website-success/feed/ 0 What is SEO? – Essence and principles https://speedflow.bg/en/what-is-seo/ https://speedflow.bg/en/what-is-seo/#respond Thu, 11 May 2017 15:29:17 +0000 https://speedflow.bg/?p=10632

In the era of computer technologies, the online presence of your business is something you cannot neglect. Regardless if you are offering tourist services, selling clothes or managing your own restaurant – you want to be where your potential clients are!
That’s why you hire a company to develop a website for you, and then you just wait, expecting many orders and queries from it. But it doesn’t happen… It’s not working..! What is the problem?!?

The problem is that your new website is not visible because it’s not optimized for the search engines. Just having a website, blog or Facebook page won’t do the trick if you want your message to reach your audience…

The answer is SEO!

A lot is said about SEO in the last few years and, although people are becoming more and more educated on the subject, there is still a veil of mystery around its essence, how it works and most importantly – how can it work in our favor? These are some of the things we will try to reveal today.

 

What is SEO?

SEO comes from Search Engine Optimization and it is exactly what you might assume – optimizing your website for search engines. But, as everything else, the search engines also evolve, their algorithms become more and more developed and “learn” to understand the intent behind each search, not just the keywords involved. This is why search engine optimization morphed more into optimization for people.

 

Optimization for search engines is not a one-time process. The real results show when the good practices are combined and applied continuously over time.

We can divide SEO optimization into two main categories – on-page and off-page.

 

On-page SEO

In general on-page, SEO encompasses all processes and factors related to the website and its elements.

This can include:

  • Site content
  • Inbound and outbound links,
  • Metadata,
  • URL structure
  • Sitemap
  • Site architecture
  • and many more

Excluding the first two, the other elements are added just once. Site content and links, however, need to be refreshed and renewed constantly so they can lead to the end goals – good ranking and exposure. The keyword here is “Relevance”! If you are looking for clients for your florist business, you will not impress anyone with articles about cars and links to related web pages. Even worse – the search engines algorithms are so evolved nowadays that your pages might be punished for irrelevant content/links.

 

Off-page SEO

Off-page SEO covers all the processes that help our business gain popularity using outside resources as well as creating external links to your website called “Link building“.

We are talkinga about include social networks, business catalogs, forums, directories, news sites, eCommerce websites, even alternative search engines. Remember the keyword? Yes, relevance holds a fundamental importance in off-page optimization too. The outside resources aim to add to your online image and help you gain a positive reputation. This is easily achieved by simply giving people what they need – entertaining and useful articles, in-depth analysis, captivating games, and special promotions. Put yourself in the shoes of your target audience and think about what content YOU like to see, what ads raise your interest and trigger your curiosity. At the end of the day, YOU are one of your best sources for information!

 

SEO vs  PPC

In order to fully understand what is SEO, we need to make a comparison with the other popular way of getting exposure online. Incorporating Pay-per-click (PPC) means that you are paying the search engine for a top spot in the rankings. Every click from paid ads reduces your PPC budget. Let’s take a look now at the main differences between the two techniques:

 

  • SEO methods are organic and PPC targets paid traffic;
  • SEO is a continuous process. PPC leads to immediate results but only as long as you keep paying;
  • Paid search targets exposure and top rankings. Organic traffic builds reputation and authority;
  • The buying cycle is shorter in PPC, compared to SEO;
  • Organic traffic makes up to 90% of the overall Internet traffic.

 

So, can we now summarize what is SEO and what it does? Optimization for search engines, but for people too. It encompasses processes on and off the website. It’s a continuous and (mostly) free methodology with long-term results.

 

How about you? How well do you incorporate SEO into your overall business strategy? Contact us today and we will find a way to boost your business!

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