20 Less Known factors for Better Google Ranking
There are more than 200 factors that determine the position of your website in Google search results. Oh, yes! Since we have already introduced you to the basics of search engine optimization (SEO), we have decided to share with you all today our list of 20 less known, but effective factors for better Google ranking.
So…did you know that:
1. Latest updates
The most recently updated pages are prioritized in the search engine results page (SERP). Google now even shows the date of the last page update in the results:
2. Change volume
The number of changes you make to a page also contributes to its Google ranking. For example, adding or removing entire paragraphs and pieces of content is considered more important than switching few words here and there.
3. Update frequency
Updating your website content regularly has a positive impact on its position in the SERP. The more you refresh your website or page content, the better!
4. Supplementary content
Did you know that if your website contains supplementary content (e.g. interactive recipes, different calculators, currency converters, etc.), it improves its position in Google?
5. Ordered and Unordered lists
Formatting texts in ordered or unordered lists are visually appealing not only to users but also to Google. They make the whole text more readable and improve user experiences.
6. Terms and Conditions
7. Google Analytics and Google Search Console
Integrating these two systems in your website will help Google position it higher in SERP. Sounds logical as Google Analytics and Google Search Console are Google products. Therefore, the data they generate can be used directly by the search engine.
8. Competitor links
Links from other pages that appear in the same SERP as you for a particular keyword will have a positive impact on your ranking on Google for this particular keyword.
9. Link location
Where do you position links on your website? This is an important question. For example, a link in the beginning of a text puts much more “weight” that has a link in the end of a text. Moreover, Google prioritizes hyperlinks placed at the beginning of a page compared to those located at the end of it or in its sidebar.
10. Wikipedia link
Getting a link from Wikipedia gives your site more authority, especially in the eyes of search engines.
11. Word count and links
A link situated in an 800-word post is much more valuable than a link in a 70-character text.
12. Chrome bookmarks
Did you know that Google collects data from your Chrome browser? Accordingly, pages that users have bookmarked receive an extra “push” to the top of search engine results.
13. Regular users
Google also takes notes on the number of times a single user has visited your website. Websites that have regular visitors get a boost in SERP.
14. Duration of visits
Another important factor is the time that users spend on your page. The longer they stay on it or click on it, the more it will appear in SERP.
15. Search history
Search order affects the results Google displays in SERP. For example, if you first search for “coffee machines” and then search for “spare parts“, Google is more likely to show you websites that offer coffee machine spare parts up in the SERP. Additionally, the sites you visit while logged into your Google account get an extra advantage in the search engine
16. Social networks
17. The URL path
The closer a web page is to the homepage, the better Google rank it will get.
18. Link age
Older links are more powerful than new ones.
19. Number of words
An article with more words is ranked better in Google than text with fewer words.
20. Contact us
Do not underestimate the importance of having such a page on your website. If your contacts match the Whois information, Google will give you an advantage in SERP.
Which of these less known factors for better Google ranking do you use? Of course, they are all unpaid and need simply your time and efforts. However, there are also paid methods that enable you to appear in the top results of Google SERP. One of these methods is called PPC /CPC campaigns.
Do not hesitate to contact us for more detailed information. And maybe we can also prepare your first paid ad campaign. Why not!
February 20, 2018
February 12, 2018