How to write a good title?

How to write a good title for a blog article or e-book

The perfectly written title has hidden superpowers – more views, more shares, growing brand awareness, more clients, more profit. And yes, it does not matter if we speak about blog article headlines, e-book titles, video names, email subject lines or anything else; you still need to spend enough time and make it as catchy as possible. Because everybody wants to grab end-users’ attention, just like you do.

There are lots of tips and tricks online on how to write a good title. However, we have collected for you a few ideas which will hopefully inspire you next time when you wonder how to entitle your text.


Go with numbers

Using numbers leads to more clicks. Why? Because numbers give readers a more concrete, structured and easy to digest text.

  • 20 ideas for faster…
  • 13 less known facts about…
  • 5 features that…
  • 8 reasons why…
  • 11 foods, which…
  • 3 steps to…

Numbers and figures naturally attract attention. The eye notices and understands them more quickly than it does words. Moreover, users generally just scan headlines (especially on the internet) and do not read all of its words completely. So, including numbers in your title will ease them even more.

Random and odd numbers like 17, 19, 37, 9, 14 are even more attractive to the readers because they are less used in general compared to numbers like 5, 10, 20, etc.

Examples: 40 ways to avoid spam filters / 20 Less Known factors for Better Google Ranking


The shorter, the better

When people seek information, they need an answer to a question, a solution to a problem, an advice on something that is important to them. Try to integrate and match the theme of your text to the emotions you are going to evoke in the reader. Here are few adjectives which may be associated with both emotions and expectations of the end-user:

  • Easy
  • Quick
  • Useful
  • Important
  • Effective
  • Guaranteed
  • Successful
  • Valuable

On which title would you rather click: “Ways to get to the Moon” or “Quick ways to get to the moon”?

Examples: The Successful Landing Page Guide / 8 key elements for a successful online store


State your expertise on the subject matter

Readers do not simply want some empty talk or randomly assembled information. What lies at the very bottom of their questions and yearnings are actually mere facts and universal truths. Although sometimes it may be hard to confess, we as human are looking for order, clarity, and predictability of our actions and the consequences of these actions. That is why quite commonly we search for information that can provide us such insights:

  • Tricks
  • Secrets
  • Tips
  • Advice
  • Reasons
  • Facts
  • Results
  • Principles
  • Elements
  • Tendencies
  • Statistics
  • Advantages
  • Benefits
  • Steps

Include one of these words in your headline and you’ll notice an increase in article views.

Examples: 4 Inbound marketing trends in 2018 / 22 steps to comfort an angry customer online


Ask a question or answer a question

The power of How, Why, Who, When, Where, What should not be underestimated. If your article answers a concrete question, which a person is asking themselves, you have a ready-to-use title. Rhetorical questions, however, should be avoided.

  • Why do I need…?
  • How to achieve more…?
  • Where to find..?
  • Which are the most important…?
  • When to publish…?

Examples: What is a Chatbot and how will it benefit my business? / How to launch your first online shop


How about you? What other tips and tricks have you used when trying to come up with an interesting title?

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