The AdCharge app involved the participation of telecoms, advertisers and end users alike. As a result, the needs of those groups are very diverse. So separate researches were conducted to understand how those needs were easiest to address.
Consequently, advertisers had to have an admin area. An administration where they can track the performance of their ads and manage all campaigns. Account top-up had to be effortless. Therefore we applied a proper notification system in order to avoid ad interruptions.
Our Team of developers used a combination of PHP and Django to create an effective environment for advertisers administration. Preliminary tests were passed with flying colors. And the integration with the end user mobile app was completed in due time.