Two new companies have gone under the knife of Speedflow Bulgaria’s web development team—Bulgarian building company S.E. Stroy and the Association for Breeding Lacaune Sheep in Bulgaria.

S.E. Stroy provides specialized services in project planning, construction and maintenance of electrical, water and sanitation installations for residential, public and industrial facilities. Fire alarm systems, smart homes, thermal imaging for tracing water damage and leak detection are just a few of the services that the company has provided to dozens of satisfied customers.

They approached us with a request for us to rejuvenate and optimize their old website to improve their search engine ranking and refresh their online presence. With this in mind, our programmers integrated new graphic elements into the existing database and optimized the content and code. The job took about a week.

We are glad to have been able to provide online solutions to the Association for Breeding Lacaune Sheep in Bulgaria. Established in 2014, the organization is responsible for monitoring, protecting and developing the processes related to breeding Lacaune sheep on the territory of Bulgaria.

The Association needed a website that accurately provides detailed information about their activities to their shareholders and the general public. Following several weeks of hard work, we erected an informative, up-to-date WordPress site that ticks all the boxes of the client.

Here are a few aspects of web development we touched upon with these two projects:

· Custom programming
· Web design
· Content optimization
· Code optimization

If you have a web developments project, Speedflow Bulgaria has a highly qualified team of talented developers that are ready to undertake it for you. We tackle projects of any size – from the ground up to minor tweaks and optimisation.

Browse through our portfolio for a full list of completed projects!

Contact us today at info@speedflow.bg to learn more about our web development services.

The expectation that virtual and augmented reality web design was to take over this year hasn’t realized yet. Instead we see more experimentation with color, shapes, fonts and storytelling style. Along with that, minimalism is refusing to fade away.

Web design is not an exact science. What worked 10 years ago may not work today. It’s hard to predict where it will go, but for us at Speedflow Bulgaria, it is fun to trail the latest developments and trends and keep on top of things.

The other thing is that web design can have two contradictory concepts trending at the same time. And while this can be confusing, we shouldn’t forget that both can be used to the same degree of success to achieve different things.

In line with our article 7 web design trends that rock 2017, we thought it was time for an update. Here are the 7 most widespread web design trends for the first quarter of 2019 (a note must be made here that this is not an exhaustive list of the web design trends of 2019. We have selected the best 7, according to us). Enjoy:

 

1. Organic shapes

Example: Mawla

The folks at Mawla, for example, use a blend of organic shapes and bright colours to create a pretty appealing website.

 

Paper cups, biodegradable bags, reusable sandwich bags, shower timers and wooden coffee-stirring sticks: you get the point. Society is headed towards a more nature-integrated existence. And web designers are following suit. In fact, web design seems to be becoming more socially conscious by the day.

For 2019, we see a huge rise in the use of organic shape elements. Rounded, leaf-, tree- and wave-like shapes are everywhere, inspiring a more natural look and feel.

 

2. 2 x Video

Example: Oand3

Oand3 have boldly placed a loop of nature scenery Above the Fold on their homepage—to pleasing results, we must say.

Video is multiplying. It’s not hard to see why. Through video, users can ingest information without expending too much energy, and perhaps this partly explains why video is so popular. As of 2019, web designers are experimenting with video placement to varying degrees of success. More and more websites are using full-screen video in the Above the Fold section – where they can leave an impression and show first-hand what their product is all about.

Along with the video marketing becoming more and more popular, big brands are now using auto-play videos as a background to their home page.

 

3. Micro-Interactions

Example: Micro-interaction on Dribble

Micro-interactions are wide spread to the degree that you can stumble on one in most modern websites you visit. Here is an example of what they look like.

Have you watched Lie to Me? For those of you who haven’t: it’s about a character who is brilliant at reading facial micro-expressions and body language. Whether we are aware enough to detect such minute interactions or not, it doesn’t matter. They affect us nonetheless.

In 2019, web designers have embraced methods of micro-interaction, including subtle animations, creative picture content and others.

Here are a few digital elements used to create micro-interactions:

• Scrollbar
• Button
• User-triggered animation
• Swipe animation

 

4. The Color Rebel: Black and white is making a return

Example: Councl

Here, Councl demonstrate an effective use of black and white elements. The result is an uncluttered, elegant website.

 

Web designers have been riding the wave of minimalism for a couple of years now. Along this line, black and white pictures are making a return. And they fit quite well. This could be because black and white compositions impress on us a sense of timelessness and depth that is not immediately visible to the eyes.

This stands in contrast to another design trend: the increasing use of bright colors. Moving onto…

 

5. Bright colors and gradients

Example: Atlassian

In contrast to the previous point, Atlassian demonstrate the effective use of bright colours to achieve an interesting website without compromise to simplicity.

Color is web designers’ AK47. And in the past year and in the beginning of 2019, some of them are shooting it like crazy. Bright colors and strong gradient have become widespread. For example, placing a brightly colored element in a less impressive background can make it stand out and improve CTR – basic psychology of colors.

 

6. Broken Grid – Asymmetry

Example: ClinicaBenessere

Scroll down to see what the broken-grid method means. It is an interesting approach which keeps the ‘surprise’ element alive.

The first three months of 2019 are a natural continuation to a design trend that has taken hold of web design since 2017 – the broken grid method.

Asymmetrical placements of elements designed to anticipate the gaze of the internet reader rather than draw it in are becoming popular. Time will have the last word on this approach.

 

7. Serif Takeover

Example: The Guardian

Perhaps, The Guardian can afford to experiment with fonts. They are big and have a loyal following. But they are not the only ones we see using serif.

 

The general consensus is that serif is only suitable for print. You see, sans serif is easier to read, which can be important in today’s age of mobile devices. But the first quarter of 2019 has seen a return of the serif font. Because of its link to the past, serif exudes a certain dignified air and, for this reason, it is a good fit for some brands, while for others – not so much.

 

These are just 7 of many, many web design trends that are happening right now. We expect to see VR web design hitting soon but its price might be putting off website owners at this point in time. Another interesting concept we’d like to see more of is creative, engaging scroll storytelling.

If you need professional web design and web development services that create unique user experience, talk to us at info@speedflow.bg to get a quote.

Or, if you have a different vision about the future of web design, please let us know in the comment section. We’d be intrigued to hear it.

Mobile search is becoming more and more prevalent. According to research done by StoneTemple 63% of website traffic comes from mobile devices like smartphones and tablets. Yes, mobile search is outrunning desktop search. That is why every brand that wants to establish or improve their digital presence has the following questions:

• Do I need to invest in mobile app development?
• Is it enough to only have a mobile website (a website with a responsive design)?
• Or maybe I need both?

Of course, your decision will depend on factors such as price, functionality and features, prospects’ needs, objectives, and goals, etc. Therefore, we are going to compare one against the other and will let you choose the option that best suits your individual business situation.

 

What are the advantages of having a responsive mobile website?

Accessibility

One of the biggest advantages of mobile websites is that they can be easily accessed from any type of device, while mobile apps can not. All you need is an internet connection and a browser. It does not matter if you are using a smartphone, tablet or laptop. You can open and load a website on any operating system and browser. You don’t have to download, install or set up a website, but you do need to do so with applications.

 

Shareability

Thanks to their unique URL links, mobile websites can be easily shared among users in many different ways – via email, in a post, message, SMS, digital documents, etc. You can share not simply home pages, but also particular website elements – subpages, categories, landing pages, images, texts, video, different file formats, etc. This together with the easy access we mentioned above helps responsive mob. websites to reach more people quite effortlessly and faster than applications.

 

Updatability

It is much easier to update and improve a website because in most cases the platforms on which they have been created are more flexible and dynamic than the ones on which apps are being developed. You can also manage more quickly website content, remove or add new sections. Besides, end users do not have to go through the hassle of updating websites by themselves. As we know very well, that’s not the case with apps. If we want to get the best user experience (UX) from an app we need to make sure that we are using its latest version. And if not – manually install the newest one.

 

Longevity

Users can delete an app from their mobile device at any given moment. Did you know that according to a research done by The Manifest 25% of people have uninstalled an app due to lack of space on their smartphone?! The average life expectancy of an app is less than 30 days. Quite short compared to website longevity. Also, if a person has been disappointed by an app once, there is almost no chance for it to win the user’s heart again. Something a responsive website is absolutely capable of.

 

Price. Development. Support

To make your website version responsive to any type of device screen you will need less financial resources, time and workforce than if you were to develop an app from scratch. Plus, if you want your website to be compatible with a few different operating systems (iOS, Android, etc.), prepare to invest even more in developing several versions of it. That is why it is also much easier and cheap to support a mobile website than it is to maintain an app. Mobile applications require constant updates, tests, fixing of bugs and crashes, etc. to perform smoothly and robustly and in accordance with the ever-changing operating systems and technical parameters of devices.

Ok. Mobile websites definitely have their benefits. Just don’t go up against apps, because there are many situations in which they are the better choice for your business.

 

What are the advantages of having a mobile app?

The choice of the public

The global mobile app market is growing exponentially. In 2017, the total number of application downloads reached 197 billion generating 86 billion dollars in revenue. According to TechCrunch, people use 9 apps daily and up to 30 per month. Moreover, most of the time we spend on our phones (or tablet) is in apps not on mobile websites (see fig. 1, eMarketer research)

 

Fig.1 Mobile usage duration, measured in hours

 

Personalization

Applications offer more possibilities for personalization and intuitive user experience (UX) than mobile websites. Besides allowing users to set their preference in the app settings, they also collect data directly from the smart device they have been installed on. Thus, the content displayed is tailored specifically to match users’ personal needs.

 

Interactivity

The interactive possibilities of mobile apps cannot be reached by mobile websites. Unfortunately, responsive sites are quite limited when it comes to integrating or activating functions like GPS, direct calls, compass, camera, contact lists, pics gallery, etc. Hence why apps are preferred for game and multimedia development.

 

Usage

If you think that your target audience is going to use your app on a regular base, then having only a mobile website might not be enough. Applications are much more practical to use, save time and effort, provide quick access to features in just a few clicks. They are great for everyday use.

 

Perfect for e-commerce

The next logical step for every successful online shop owner is to invest in a mobile application. Why? Research has shown that apps are more effective in making the user finalize and complete an order:

• 3 times more conversions than a mobile website
• 1,5 times more conversions than a desktop website
• 40% of people make a purchase immediately after initial E-commerce app install

Apps are quite handy to use which is why they perform so well in terms of conversions. Clients do not have to prove their identity or type in any credentials to start making orders. In just a few clicks the needed information is loaded (extremely fast) and the user quickly proceeds with placing an order.

 

Offline functionality

If you want to provide end users with information and features that can be accessed without an internet connection, then mobile apps are the way to go. They can definitely function offline too while mobile websites can not. Although applications do require some internet connection of some sort – be it initial or periodical, their general functions can be accessed without it. That’s not all. App icons are in front of users’ eyes all the time, boosting brand recognition and brand awareness.

 

Communication

Mobile apps are a more effective communication channel than a mobile website. They allow you to send push notifications with the content of your choice directly on your customers’ device screens. And although those notifications generally do not lead to substantial subsequent actions, they definitely have a high CTR (click-through rate) – 40%.

 

In conclusion

Both mobile websites and mobile applications can do wonders for your business, especially if they correspond to your needs and goals. However, we do believe that everybody should invest in perfecting the mobile version of their website. Do you need to develop an app? Hopefully, our article has to shed some light and will help you decide.

Our professional team can consult you free of charge and help you make the right choice for your business because we are good at creating websites with a responsive design and app development.

Do not hesitate to contact us at info@speedflow.bg

We can optimize and improve our website in a number of ways. We can use A/B testing, install different plugins, tools and add-ons, Google Analytics, JS galleries, quick buttons to social networks, and a million other things … Our desire to be up-to-date and have everything on our website may turn into an actual limitation. We forget the most important thing – the first impression it has on visitors. Oh, the first impression is crucial. Even small details may send them off to the competition. So, how can your page make a great first impression?

The eyes look, the mouse acts!

People can not do anything with your website except look through it and click with the mouse (we are not including those movie hackers who do not use any computer mouses). That’s the way they will experience your brand online. The eye simply scans the page and locates information within seconds. Does your website follow eye logic? Does it make it easy for users to find what they are looking for at first glance?

Overcrowded home pages, packed with a lot of information, do just the opposite. A user assesses a website in only a second. If you want to make sure that your website is attractive enough, we advise you to read our articles: “Good content – an essential element for website success” and “The psychology of colors in Web design”.

What do you have to offer?

This moment is critical. Even if your website guides the user smoothly and easily through the pages and all the information is arranged intuitively, if you do not state what you are offering loud and clear, you risk losing the client instantly. Don’t forget that your offer should be the right one for your visitor. It should satisfy his necessity for the specific product or services and solve his problem.

And now what?

All right. Let’s say you’ve covered the first two main requirements – users can easily navigate through the website and know exactly what you have to offer. Now you need to show them how to get it. Maybe it’s just information; maybe they have to buy something. Make it simple for them. Wandering around your menu and trying to figure it out by themselves is a big No. Don’t annoy your customers before they have even become real ones. Let them get what they what as quickly as possible. At the end of the day, you want the same. Time is equally valuable to both sides.

No room for mistakes

You may be thinking things like: “If someone has found us online, then he/she must be really intrigued by what we have to offer. So, they will take their time to find what they need. They will also grasp our complex industry terminology and read all the information we’ve provided.” Wrong! It is a possible scenario, but not at first sight. Needless to say, a single look leaves a powerful first impression and determines users’ subsequent actions. There is no room for mistakes or excuses. They work against you.

If you’re not sure how to do all of this, contact Speedflow team at info@speedflow.bg. We know how.

Have you ever filled in an online form? Have you used an online calculator before? This is just a fraction of the things JavaScript can do.

What is JavaScript?

JavaScript is one of the most widely used scripting programming languages for the World Wide Web.  Developed in 1995 by Brendan Eich, it provides all instant and dynamic interactions that happen between a user and a browser. It’s true that it has gone a long way, but today we can openly say that there is hardly anything JavaScript cannot do. Almost all web pages that we are currently using are able to perform far more functionalities than simply loading data in a document. Yes, all thanks to JavaScript.

Recent research has shown that in 2017 alone 94.9% of all websites on the Internet use this programming language. The most popular among them are Google, Yahoo, Amazon, Facebook, Wikipedia, etc. Why? Because JavaScript creates interactive and personalized interfaces with great UI design and dynamic functionalities, all user-oriented.

 

JavaScript and Java

JavaScript and Java have very little in common; except that they are both used for Object-Oriented Programming (OOP), have close syntax, and similar names. We are not going to dig any deeper into the subject, but let’s just briefly point out that:

• They use different plug-ins
• JavaScript is a scripting language, and Java is not

 

What is JavaScript used for?

The number of JavaScript functionalities has increased significantly over the years. Initially, the language was used to simply regulate the way a user interacts with a website: online questionnaires and contact forms, feedback in the form of notifications, alerts, and more. Today, however, it has evolved to such an extent that you can even operate a drone with it. Here is what JavaScript can do:

• Creating mobile apps
• Development of desktop and web applications
• Loading information via AJAX
• Creating operating systems for smart watches
• Differentiating between browsers and modifying web pages according to each one
• Animation of webpage items
• Pop-ups
• Presentations in the form of a website
• Periodically updating changing data
• Works even when offline
• and more and more

 

The conclusion…

The benefits of JavaScript are what make it one of the favorite programming languages used by our developers. In addition to expanding the functionality of web pages, it is an extremely easy language to learn and practice. It provides great user experience – fast and of high quality.

Check out the other programming languages we use daily in our work.

You have certainly heard of UX and UI design. These two abbreviations are used quite often in one and the same sentence. And this is by no means any coincidence.  The two terms go hand by hand when it comes to digital product/mobile apps/website development. Both of them are actively being involved at various stages of the development process. What is UX, what is UI, and what are the differences between them? That is what we will discuss today.

What is UX Design?

UX (User Experience) is the process of crafting as well as improving the user’s interaction with a product. It aims at providing great product usability, enhancing customer satisfaction and brand loyalty in general. UX is the very basis and skeleton for any product that is being developed across multiple industries, not only digital ones.
Or in other words, this is the process of designing and improving user interaction with a web/digital product like eCommerce website, a simple one-pager, a sophisticated web platform, or a mobile application – defines any type of interaction that occurs between potential or active customers and a company.

Here are some of the main product development processes UX design is responsible for:

1. Analyzing target audiences
2. Analyzing competitors
3. Development of product structure and strategy
4. Content creation
5. Prototyping
6. Testing and Iterating
7. Planning
8. Coordinating with UI
9. Coordinating with developers
10. Tracking goals and integration
11. Final analysis and Iterating

What is UI Design?

UI (User Interface) design transforms and translates what has been done by UX into a complete, attractive and intuitively guided product layout. UI provides the actual real contact between a user and a product. It guides the user and directs him/her on how to use it. UI most powerful tools are the visual ones.

Here are some of the main product development processes UI design is responsible for:

1. Analyzing target audiences
2. Researching designs
3. Creating branding and graphic designs
4. Preparing Storylines and User Guides
5. Prototyping
6. Interactivity
7. Animation
8. Developing responsive designs
9. Coordinating with UX
10. Coordinating with a developer

Differences between UX and UI design?

We can basically conclude that there are no differences between UX and UI because these are two completely different things. Therefore, they can not be compared to any criteria. However, here is some food for thought:

• The main purpose of UX design is to help the user find a solution to a problem. The main purpose of UI is to create the look and feel of the product that is solving the user’s problem.
• UX focuses on the conceptual design elements of a product, while UI deals with elements that trigger the user’s senses.
• UI is usually associated with the on-screen product design, while UX creates the overall user experience, often having nothing to do with “on-screen” design.
• UX develops a useful interface. UI develops an attractive interface.
• UX helps users achieve a goal. UI creates emotional connections between products and consumers.

 

And you? Do you think we should always differentiate between UX and UI design? Should a UX designer be a UI specialist too? While pondering over this, take a look at our article about the successful web design tendencies of 2017.

A World of Colors

The world around us is full of colors. Their impact on everyday human life is inevitable. Unfortunately, this fact often goes unnoticed. The colors of traffic lights have not been chosen by accident. You probably bought those biscuits yesterday, because you were unconsciously attracted to the colorful packaging. Colors have even invaded our speech. We use them to describe emotions and associations. For example, we say “blackout” for a loss of consciousness, “feel blue” for sadness, or “golden opportunity” for a lucky situation that may never present to us ever again.

 

Psychology of colors

Scientists have been studying the importance of color in every aspect of human life since ancient times. There are several scientific fields trying to unravel the power of color. Color Psychology is one of them. It considers colors an influencer of human behavior. Numerous studies have shown, for example, that product colors are strongly related to one’s desire to own those products. Did you know that 2/3 of prospects claim they are not going to buy a big appliance if it does not come in their preferred color combo?! Moreover, a person can decide whether or not to buy a product based solely on its looks for less than 90 seconds. 90% of these users say color determines their choice.

The psychology of colors in Web design

Color Psychology is used exclusively in design. Web design is no exception. The Internet is just as gigantic and colorful as the real World. Thus, when we’re talking about eCommerce website, online products must be color-perfect to ensure successful conversions. You want to persuade visitors to complete a specific action on your website. How? With a precise and strategic web design color optimization.  But be careful. The emotions you provoke in your potential clients may be not only positive but also negative. You aim for sales, don’t you? Here is how Psychology of Colors can be implemented in your web design:

 

1. Do your Research

There are a number of factors such as gender, age, and culture that make people perceive color differently. Do not generalize. For instance, let’s take a look at the purple and its symbolism in relation to:

• Traditional meaning: Relates to notions of honor, majesty, aristocracy.
• Cultural differences: Some cultures In Thailand and South America associate purple with mourning.
• Brand symbolism: Dark purple often leaves a sense of luxury, exclusivity, and wealth, while light purple hues are viewed as girlish, childish and feminine.
• Gender Differences: Purple is one of the top three favorite female colors, but is also among the top three least favorite male ones!

And now? One color with so many different meanings. It’s never going to be an easy choice. Therefore, you need to explore your target audience in detail. Do your research. Which market is your website targeting – international or local? Are most of your users male or female? What is their age? How about their preferences? The answers to these questions as well as the guidance of Color Psychology will help you come up with effective web design.

 

2. Your brand

Next, you need to focus on your own brand. Do you already have an active brand? What are your logo colors? What is the company history? What is your brand message? Build a strategy. But keep in mind that the world is not only black and white. Experiment with your website. Refresh your brand colors with brighter or darker hues for the purpose of your website. But still, keep your brand identity intact.

 

3. Color synergy

We can go on discussing color synergy for hours, so better leave it for our next blog post. Today, we want to highlight a few key elements:

• Proper color contrast for good readability and recognizable images.
• Color harmony for aesthetics, stylishness, and pleasure to the eyes.
• Fewer colors clustered in one place to avoid the sense of confusion.
• Color consistency across multiple communication channels for professionalism and increased brand recognition.
• A professional web designer for top results.

Experiment! If a color combination works for some, this does not mean it will work for all. For example, when Performable changed their CTA buttons from green to red, they increased their conversions by 21%. Ript did the same, but from red to yellow, and got a 6.3% increase! There is no universal recipe.

 

4. Where should color be placed?

There are several strategic places on your website where color plays a particularly important role. When creating your web design, Color Psychology is crucial for:

• Pop-ups
• Outlines and frames
• Headlines
• Background
• Buttons, especially CTA
• Hero images

 

If you need help or are looking for good web designers, do not hesitate to contact us here. We will make your project in the colors of success.

It’s already 2017 and there is no point talking about the Internet and social networks as if they are some new phenomenon. Most likely each one of you has a Facebook (probably that’s where you’ve come across this article) using it for your personal purposes. As an essential part of digital marketing, Facebook is also looking ahead and made efforts in becoming more accessible and popular in business circles too. Today we will talk about the effect of ads on your Facebook campaign and the elements that are essential to their success.

 

1. Clear goal

 

Once you decide it’s time to have a Facebook campaign there is always the possibility of simply “boosting” a certain post, which will inevitably have “some” success. To maximize it, you’ll need to fine-tune the details and that starts with defining your goals. The “right” way is always different whether you’re looking for an increase of conversions, traffic to your site, or simply a promotion of your page. This is why Facebook constantly updates its “Ads Manager” and adds new options and ad formats that are suitable for every budget.

 

2.Target audience

 

Before targeting your clients, it’s a good idea to get to know their behavior, to find out who they are, how old are they, whether they are positioned in your city or across the country, what are their interests. Once you’ve defined these variables, you just have to input them. Don’t forget the word “relevance”. If you already know your target audience through Facebook Pixel or other tracking tools, you won’t have to go through so much hassle. Custom Audience is the key factor to keep track of.

 

3.Time positioning

 

Despite the popularity of Facebook, people do not spend their entire day in it. This happens on average for about 2 hours a day and, as you can guess, at different times. Find out when your audience is active and target your ad during this time period. You can make an interesting experiment and run your ads 1-2 hours BEFORE the ideal time period to avoid competition and risk your ad being lost among many others.

 

4. Call to action

 

A well-known term in the eCommerce business, sales, and marketing. Each ad application needs a “Call to Action” type text/button. There is a subconscious influence of the phrasing, whether it is “Get a Discount …”; “Buy now!” or “Subscribe!” Is a must-have for every Facebook campaign because it’s the driving force that pushes the user to the final purchase!

 

5.Budget

 

The bigger the budget, the more people will see your ad. This is a valid general conclusion, but when we have cash limit, we have to figure out how to spend it in the best way. You have 2 main options: cost per click (CPC) or cost per impression (CPI).
You can distribute your budget by day and target specific audiences. It is a good idea to constantly monitor your budget and adjust it when necessary.

 

6.Fine tune Ads

 

As already mentioned, Facebook constantly updates its platform. Along with that, all the little details related to ad creation in social media are being automated more and more. You can now choose from the following types:

 

 

Each ad has its own technical differences about image size, proper dimensions and their correct setting, which can make-or-brake your Facebook campaign.

 

7.Testing and optimization

 

Good marketing practice is to create and test 2-3 variations of the ad. Use a different design, text, and message with slight changes in audience and interests. It is advisable to start with a small budget. Test different options. Analyze the data and determine the best set to achieve optimal performance. This will increase the chance for your ad to be seen by more people in their News Feed.
Needless to say part of the successful Ad is also the branding element or, in other words, the name of the company, product or service.

 

8. Customer satisfaction first

 

So far so good. Everything is ready, the ad is out there, you are accumulating the first likes and shares, getting first Inquiries. Traffic to your site is increasing.
Going for full success, the advertising campaign must end with well-served and satisfied customers. This means you have to check your resources – enough staff, a well-optimized system or a fast site. This is a great opportunity to turn the satisfied client into an ambassador for your brand. Which means only one thing – productivity and success of your advertising campaign!

Good luck!

The ways people interact with each other have changed dramatically over the last few years since online media became a big part of our daily lives. That brought a need for fresh business strategies and customer relations. Meet the solution for those needs – Digital Marketing!

 

What is digital marketing?

 

The emergence and development of the Internet forced the business to evolve, digitize, and adapt to the new conditions. This phenomenon also affected marketing and advertising, as standard advertising channels. Strategies and tactics were no longer efficient enough to promote a particular type of business brand.

 

But what exactly does digital marketing mean?

 

This is a specific set of techniques that use digital channels for advertising or in other words – the Internet. It reaches the widest possible audience online, using different advertising methods and channels for this purpose.

 

At the beginning of the millennium, WEB 2.0 appeared, with concepts such as search engines, bots, artificial intelligence, process automation, virtual reality, and many others. Now the Internet continues to evolve in a clear direction – a collaboration with users. The digital marketing fundamentals also went through several metamorphoses, which continue rolling to this day.

 

Then came the uprising of Social Media. And the online audience formed a contingent of potential clients. Business was quick to navigate this situation and adopt new ways of advertising – paid and organic. When a digital marketing specialist hears the words “Advertising Campaign“, he immediately thinks of a few things: Product, target audience, budget/cost, result, and optimization.

 

Optimization and design

 

Attracting targeted traffic to a particular website, whether it’s an online store, an information site or a personal blog, must be accompanied by well-optimized content and intriguing design. This applies to both landing pages and all other product and info pages. After all, who would like to be caught in the following situation:

 

You are running a successful ad campaign. The incoming traffic is increasing, but your site is slow and difficult to navigate. Users do not spend time on it. As a result, the advertising campaign becomes completely ineffective. Your costs are not justified, and you miss the possibility of new sales.

 

No one likes to stumble right at the finish line, right?

 

Targeting and Retargeting

 

As technology evolves, various tools are made available for gathering comprehensive information from consumers, helping us to segment them more appropriately through their tastes and interests.

 

Through the so-called “Cookies” we can understand more about the behavior of our visitors. This online information consists of extensive data such as viewed sites, searches, follow-up ads, and more.

 

In retargeting we use the information about the users’ tastes and needs to remind our potential clients about our services.

 

When you target and advertise, your goal is clear – to satisfy the needs of a particular group of people for a particular product or service. So let the message be individual and personal. This way your offer has a greater chance of being seen and considered.

 

Think big!

 

Nowadays it’s almost unthinkable not to be online! How else would someone from another city understand that you have a business? That you are providing a particular type of product or service? “Mouth-to-mouth” advertising is really useful, but it’s often not enough.

So think big! Plan your online marketing strategy and prepare a long-term action plan. Start with building a corporate website and optimizing it. Start collecting and create an email list for email campaigns. Participate in social networks. Positive results will certainly come faster than you think after knowing what is digital marketing!

Positive results will certainly come faster than you think, after knowing what is digital marketing and how to do it!

Every year web designers from all over the world come up with creative and innovative ways to take care of our perfect online image. And it’s nothing unusual as there are so many processes affecting the way our website looks – SEO factors, load speed, code optimization, technological development. It is an evolution on all levels and, even though a lot of the good practices are still evergreen, new and interesting web design trends are constantly emerging to help us WOW our online audience.

Today we will introduce you to some of the most fashionable and ingenious ways to freshen up your website.