Just a few years ago you would probably be reading this article on your desktop PC, behind your massive monitor, while the coolers gently break the silence around you. And now you are probably on your laptop, mobile phone, or even your smartwatch. Enjoying this piece on a rock, in a pool or by the seashore…

 

Our point is that the digital environment changes in great leaps, new communication opportunities pop up every day and our imagination is the only thing that can limit us. Speaking of imagination it’s good to mention the increasingly creative ways marketers are employing in other to impress us enough to buy their products. So today we will be talking about video marketing!

 

Video Marketing in numbers

 

The simple facts show that in 2017 visual media will continue to hold a key spot in the sales strategies of commercial and non-commercial organizations alike. Let’s leave the numbers talking:

 

-> video promotions increase the click-through rate (CTR) with 200-300%
-> video ads are responsible for about 35% of all ad spending online

-> video clips increase the landing page conversions with about 80%

-> around 90% of online users have their buying decisions influenced by video materials

-> mobile phone video consumption is increasing with 100% every year

 

Impressive, right?

 

What’s more impressive is the ton of benefits you can gain when using video marketing for your corporate goals. Not only you are representing your brand in a more interesting in an engaging way, but you are also leaving a permanent mark in the minds of your viewers. People are increasingly turning to visual media to save time and to process the influx of daily information they encounter more easily. Connecting text to visuals is a way to more clearly convey the message of your brand.

 

What about our favorite topic – SEO optimization? For starters, videos are a wonderful source of content. Content that Google and the other search engines are constantly striving to receive. So optimize your videos just like you would optimize any other content piece – relevant tags, titles, and descriptions, call-to-action, images. After that results are just a matter of time.

 

Of course, we should not go and blindly produce video content just for the sake of it. Not only it has to have a clear purpose and end goal, but a good video will also follow a few rules of thumb.

 

Don’t sell – tell a story!

 

We know how tempting it is to go directly for sales, but don’t let your videos focus on that. Instead, try to find added value for the end client. Of course, it’s always recommended you have a clear call-to-action but it has to be just part of your story, not its core. Relevance, value, emotional engagement – good practices are valid for all content types.

 

Educate the viewer!

 

People appreciate it when a video is not just amusing, but also useful, capable of solving a problem they might have. Take advantage of your specific industry insights and educate your users. Over 65% of people nowadays prefer to learn from video guides compared to more traditional articles and books. Webinars, client testimonials, case studies, and in-depth analysis – you have numerous opportunities to demand attention.

 

Start with a bang!

 

20% of online viewers close the videos in the initial 10 seconds. If you miss your chance to wow them in those 10 seconds then you might as well count them gone. So don’t get wrapped up in complicated introductions while gradually getting to the point. Simply make sure that you have an explosive start that will glue the user to the screen from the first moment.

 

Don’t be boring!

 

This might be self-explanatory but let us specify what we mean exactly. If you are creating a video with a purely marketing purpose you risk to lose the viewer’s attention and make your piece non-shareable. This is especially true in B2B where clients and decision-makers are a little more specific. But just because there is a serious businessman on the other side doesn’t mean that they are lacking any sense of humor. Hubspot is one good example of how you can impress your B2B audience while avoiding the dry and boring presentation of info.

 

Optimize away!

 

How do videos work? You shoot/create it, edit, montage and upload it online, right? Wrong! Long before we should think about the public distribution of our video, we should make sure we have taken care of its optimization. As we mentioned earlier, the important elements are the same as with other content pieces – make sure to put proper titles and descriptions, add relevant tags and add your video in a sitemap. You have to be ready for the search engine robots long before they first crawl your new content.

 

Well, do you feel more confident in using video content already? Bursting with ideas for your next video marketing campaign? Or you simply feel you need a refresh of your brand identity? Regardless of the case, we will be happy to learn more about your projects and ensure their success.

Sooner or later the time will come for you to have your own little place on the Internet. Whether you decide to grow an online shop business, tell the story of your journeys in a blog, or build a forum for your friends – chances are you will reach a point where you will need to build a new website. And then you will surely need a reliable partner…

 

WordPress is the most popular across-the-board application that you will run into during your researches. Statistics speak for itself:

 

• Around 30% of the whole Internet is powered by WordPress
• Over 60% of the global market for web building platforms
• Around 45000 new WordPress websites are created daily
• Over 25% of the top 10000 websites in the Web use WordPress
• Over 37 million searches for “WordPress” in Google every month
• You can see all WordPress stats for 2018 here

 

But we are not here to just suggest the most popular tools out there – in this article, we will do our best to convince you WHY YOU SHOULD CHOOSE WordPress for your new website and why this can be your best decision.

 

1. Open Source

 

Don’t break your piggy bank just yet as WordPress is completely free, thanks to its open source code. Everyone can contribute to the platform’s improvement or bug cleaning. The ever-growing WordPress community is the thing that makes the difference – addressing the needs of so many users requires its fair share of extra help if we want some quality results, right?

 

2. Personalization

 

This is where WordPress mostly excels. Thanks to its open code, practically every little detail can be tweaked and customized. Colors, structure, extra functionality, design – there is no element that you cannot alter according to your liking. It’s up to you and your choice. And no, you don’t have to be an experienced developer or write tons of code – the application relies on its simplicity and ease-of-use, even for the beginners.

 

3. Diversity

 

About 10 years ago WordPress was making its way through the ranks as the best blog application. So everyone logically associated it solely with blog creation. But the platform grew so quickly that it had to branch out. Pretty soon it became a preferred tool for building all kinds of websites. Choosing WordPress for online shops, community portals, informational pages became common – it was all made possible with the right set of plugins and customization.

 

4. Security

 

Around the Web, people are voicing some concerns about WordPress security. Truth is that, when being operated properly, WordPress provides one of the most reliable protection for your websites. Due to its incredible popularity, WordPress isn’t a stranger to hacker attacks, that’s a fact. However, the same reason applies when it comes to a lightning-fast reaction and swift threat removal. What you can do is make sure that all your themes and plugins are properly updated and only use safe and secure passwords.

 

5. SEO Optimization

 

We have already discussed the basics of SEO optimization and how important it is for our online ranking. Now imagine most of these SEO activities are embedded in your platform and fully automated. Because this is exactly what WordPress provides. The platform ensures good website speed, optimized images and permalinks, smooth navigation, sitemap generation and many more.

 

6. Integration with other platforms

 

We already mentioned plugins, which are an integral part of creating new WordPress functions. Not just that but it’s worth noting that the application is very easily integrated with other platforms too. This means that there is no need for any crucial changes in your existing infrastructure should you decide to go for WordPress.

 

Convinced yet? If you are impressed by the CMS capabilities and ready to choose WordPress but don’t have the time or confidence to do it on your own – contact Speedflow.bg and we will make sure you get an amazing and profitable new website.

 

Updated 29.08.2018