Very often, our customers are asking us about their strategy for marketing on social networks:

“Where to focus my efforts – on Facebook or Instagram. Which would do a better job for my business purposes?”

This is a very interesting question and we are sure that you have been asking it yourself too. The truth is that there is no universal formula, and it all depends directly on your business niche and the goals you have set.

Today we will give you some hints and insights to help you (hopefully) make the right choice for your particular business case.

 

Instagram advantages

A leader in users’ engagement

Instagram is a social network for sharing photos and short videos. And that’s exactly its strongest side. Consumers respond much better to visual content than to text-only, easier to remember, easier to associate with, more likely to interact with the brand. And Instagram offers just that. This is the platform with the highest percentage of user engagement. Posts in Instagram have a lot more “likes”, outperforming both Facebook and Twitter. For example, the average number of “likes” that a post on Victoria’s Secret on Facebook gets is [2,078], and on Instagram [283,030]!

 

The power of the #Hashtag

Instagram allows much faster and easier access to a new audience. This is possible thanks to the use of hashtags along with the posts. Facebook also allows the use of tags, but the extent of their influence on Instagram is much greater. A photo posted with hashtag in the description will be seen even by people who are not your followers. They may like it, comment, even look at your profile. And if they find what they are looking for, they can follow you. At the same time, in order for your Facebook post to be seen by someone who does not follow your page, you need to advertise your content.

 

Уounger audience

You must be aware of Instagram demographic data so you can properly build your strategy and produce effective content. Considering that 59% of social network users are between 18-29 years of age, Instagram is a “must-see” place for brand positioning and attracting the attention of young potential customers.

 

Influencers

Influencers are well-known individuals among the broad audience which make collaborations with big brands and advertise their products among their followers. About 80% of Influencers choose Instagram as a platform to make these promotions. Influencer marketing is a great way to boost sales growth. Allows you to reach thousands of new people in an elegant way.

What are the most frequently asked questions we get about Instagram, you can read them here.

 

Facebook advantages

The Phenomenon of Sharing

Here is one of the biggest benefits of Facebook in front of Instagram. Facebook is a social network for sharing content of all kinds.

You like the video – you share it!
You like an article – you share it!
You like a photo – you share it!

This is the idea of ​​the social network – to voice your opinion to the things that are important to you and which others would appreciate. And if someone sees and really likes what you share, you can share it with your circle of friends. So the same post goes on the chain, over and over again. It’s called viral or more common “virus sharing” of information.

Everyday people see in their new feeds posts on pages that do not even follow, just because one of their friends shared them. This is not possible on Instagram. In the Instagram feed, the user only sees the personal posts of the followers. The ability of your brand to become a Facebook brand is much larger.

 

Different age audience

Not only does Facebook have the largest community of other social network users but also covers all age categories. The platform is widespread across the globe and your message can reach your target audience quite successfully, even if you do not set specific age limits. If you want to make your Facebook campaign really successful, read the article “8 essential elements of a Facebook campaign”

 

No limit on shared links

You are most likely already aware that in Instagram, links usage and sharing are limited. But on Facebook, they are not. You can share as many links as you like – to your own products from your E-commerce website to other pages, website, blog, video channel or whatever. This increases traffic to your website or landing page significantly.

 

Easy communication

Customer service is also made easier on Facebook thanks to the Facebook Messenger app. Your business can maintain a good relationship with its customers, resolve problems, create personal contacts, send promotions, and increase brand loyalty.

 

Well, what do you choose for your business? Facebook or Instagram? Or both? If you hesitate, contact our team at info@speedflow.bg. We will help you make the right choice!

We have gathered for you a few of the questions we get asked frequently by our customers about Instagram. Hopefully, you will be able to find the answers you have been looking for among them.

 

Why do I need Instagram for my business?

First of all, Instagram is one of the fastest growing social networks. Second of all, there are more than 400 million active users on the platform daily. And lastly, 60% of them claim to have first learned about a product or service on Instagram.

 

What do I need to know when setting up my Instagram business account?

• Before you start promoting your Instagram account, you need to have at least 12 published photos that explicitly illustrate what your page is about.
• The content should be catchy and your Bio should be straight to the point.
• Make sure that the link you’ve put in your Bio is active and leads to your website, product, or anything else, which will make your users complete a certain action.

 

How do I increase the number of my followers?

The mere truth is that you have to be very active. And by active we do not mean regularly publishing pretty pictures online, but you rather need to:

• Search for and follow users who have tagged you in their photos or mentioned you in a post.
• Don’t forget to do the same for the posts added to your location (if you have one).
• Engage with the people who have interacted with your profile in any way (commented, followed, liked, sent a message) and do the same.
• Comment, like and follow your competitors’ followers. The more, the better!

 

How many #hashtags shall I use in my picture descriptions?

Instagram photos with at least one hashtag lead to 12.6% more user engagement compared to those without. So, do your research and find around 30 hashtags with high ratings and post them. For an even better effect, we recommend that you do this as a comment, not in the picture caption.

You can also use free online tools for hashtag popularity checking such as Keyhole.

 

Are there any Instagram practices I should avoid?

We would advise you not to purchase any followers or image likes. Even if it does work at first, it will be temporarily. You will not only lose what you have gained but might also discredit your brand.

 

Are there any tools that can help me manage my Instagram account?

Yes, there are. You can try the following online platforms:

• Sprout Social
• Hootsuite
• Schedugram

 

Want to learn more about digital marketing. Contact us and we will help your business grow.